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About SafeWise

Written by | Updated April 28, 2020

About SafeWise

We put our obsession with home security to use by researching, testing, and reviewing everything that makes your home safer and smarter. 

We believe that our homes—mostly the people (and pets) we share it with—are what really matter. Protecting the “where” and “who” in our lives gives us more time to enjoy it all. SafeWise streamlines it for you by putting reviews, videos, and articles in one place.

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What We Do

We contextualize national crime and safety trends to show how they affect you and your neighborhood. We use this knowledge to examine safety and security products and find out whether they’re worth your time. When we find flaws, gaps in coverage, or a practice that makes us raise our eyebrows, we let brands and consumers know. 

Because honesty is good, but industry change is better.

How We Do It

We do more than conduct research—we test home security systems and smart devices in-house to report on the good, the bad, and the ugly. In fact, we’ve boiled down our many hours of testing into a methodology that we follow carefully.

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See Who’s Talking About Us

We’ve made quite a splash. This is just a sample of the publications that have reached out to us for our expertise.

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Meet The Team

Why We Love Our Jobs 

At SafeWise, we help you make decisions you can feel good about. We make complex topics simple and offer practical advice for protecting your home and everyone in it. Our home security reviews promote real industry-wide changes that lead to products that benefit you. That’s why we love what we do.

Rebecca Edwards

Rebecca Edwards

Lead Safety & Tech Reporter

Rebecca is the lead safety reporter and in-house expert for SafeWise.com. She has been a journalist and blogger for over 25 years, with a focus on home and community safety for the past six. Rebecca spends dozens of hours every month testing and evaluating security products and strategies. Her safety expertise is sought after by publications, broadcast journalists, non-profit organizations, podcasts, and more. You can find her work and contributions in places like TechCrunch, The Washington Post, The Chicago Tribune, HGTV, MSN, and an ever-growing library of radio and TV clips.

Katherine McEntire

Katie McEntire

Katie McEntire has tested home security systems in her own apartment, installed GPS trackers in her own car, and watched her cat, Toki, nap all day through a live nanny cam feed. As an expert reviewer, she believes that firsthand experience is the best way to learn about new products (even if it requires being the guinea pig). She specializes in pet safety and DIY security and has contributed to publications like DigitalCare.org and TechGuySmartBuy.

John Carlsen

John Carlsen

John is a technology journalist with over seven years of experience researching, testing, and reviewing the latest tech. Before joining SafeWise in 2020, John was an editor for Top Ten Reviews specializing in home security and the smart home.

Celeste Tholen

Celeste Tholen
Managing Editor

Celeste has dedicated her career to informing the public. Through her work as an editor and writer in newsrooms like KSL and Deseret News, as well as her work on SafeWise, she’s covered topics that help people stay safe and make well-informed decisions.

Kristina Smith

Kristina Smith

With a background in journalism and tech writing, Kristina loves distilling industry jargon into accessible information. She spent four years writing about real estate, helping new homeowners factor smart home solutions into their to-do lists. She’s fascinated by safety products that go beyond single-point solutions, whether that means integrating with other gadgets or beautifully blending with your home design.

Kassidi Johnson

Kassidi Johnson
Web Designer

Kassidi has been a Web Designer for over 5 years, designing dozens of websites in that time. She loves making it easier for people to find what they’re looking for online and creating beautiful interfaces. She graduated with a bachelors of science in Web Design and Interactive Media from The Art Institute.

Katherine Torres

Katherine Torres
Site Manager

Katherine has had several years of experience developing and executing multichannel marketing campaigns, but actually started her career path in journalism. Though she switched gears, she continues to be driven by the need to deliver information that can be helpful for individuals. As an owner of two rescue dogs, she is most interested in technology and products that allow her to keep a close eye on her pets when she’s away.

Krystal Rogers-Nelson

Krystal Rogers
Content Strategist

With 14 years of managing education programs in the nonprofit industry, Krystal has an empathetic heart, a creative eye, and a strategic mind. As a mother of two, Krystal is obsessed with learning about all things safety and cares deeply about sharing the latest products and research to help you protect what you care about most. Her knowledge and experience translate into publishing useful content that’s easy for all learning styles to navigate and understand.

Andrea harvey

Andréa Harvey
Outreach Strategist

Andréa is passionate about community advocacy. Before joining our team, she studied journalism at the University of Oregon and worked at local newspapers like Salt Lake City Weekly and the Ogden Standard-Examiner. As an Outreach Strategist, she helps SafeWise reach new communities nationwide with data-driven safety campaigns and educational resources.

Alex Frost

Alex Frost
Data Analyst

Alex specializes in finding, organizing, and sifting through data to translate insights into meaningful stories. His interest in data began in college where he graduated with degrees in media informatics and information technology. Alex is always learning and exploring new data-driven communication methods to help people make informed decisions.

Kaz weida headshot

Kaz Weida
Contributing Writer

Kaz is a journalist who covers home security, parenting, and community and child safety. Her work and product testing in the security and safety field spans the past four years. You can find Kaz in HuffPost, SheKnows, Lifehack, and much more. Her degree in education and her background as a teacher and a parent make her uniquely suited to offer practical advice on creating safe environments for your family.

Kasey Tross headshot

Kasey Tross
Contributing Writer

Kasey is a trained Community Emergency Response Team (CERT) member and a freelance writer with expertise in emergency preparedness and security. As the mother of four kids, including two teens, Kasey knows the safety concerns parents face as they raise tech-savvy kids in a connected world, and she loves to research the latest security options for her own family and for SafeWise readers.

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Written by SafeWise Team

The SafeWise Team is here to help you keep your home and family safe. Whether you’re looking to pick a security system or identify and remove common risks in your home, we’re here to help you find the best products and well-researched answers. At SafeWise we combine our years of experience in home safety and security with user reviews and feedback to help take the guesswork out of living safe. Learn more

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