Our mission is to inspire people to embrace safety as a lifestyle, turn their homes into sanctuaries, and invest in their communities.
About SafeWise
We empower people everywhere to build safe communities.
What we do
We believe that our homes—and the people (and pets) we share them with—are what really matter. Protecting the “where” and “who” in our lives gives us more time to enjoy it all. SafeWise streamlines it for you by putting reviews, videos, and articles in one place.
We research and contextualize national crime and safety trends to show how they affect you and your neighborhood. We use this knowledge to examine safety and security products and find out whether they’re worth your time. When we find flaws, gaps in coverage, or a practice that makes us raise our eyebrows, we let brands and consumers know.
Because honesty is good, but industry change is better.
Stay Safe and become a SafeWise Insider!
Sign up for our free weekly newsletter to get the best safety news, product info, and deals.
By signing up, you agree to our Terms and Conditions and Privacy Policy.
How we do it
We do more than conduct research—we test home security systems and smart devices in-house to report on the good, the bad, and the ugly. In fact, we’ve boiled down our many hours of testing into a methodology that we follow carefully.
See who's talking about us
We’ve made quite a splash. This is just a sample of the publications that have reached out to us for our expertise.
SafeWise by the numbers
15
Safety and security experts
176
Years of combined expert experience
10K
Hours of research and testing
250+
Products and services adopted (and counting!)
25+
Long-term in-home security system tests
25+
Data points considered for every product
400K
Annual visitors to proprietary research reports
10M+
Homes and people protected
Meet the team
Why we love our jobs
At SafeWise, we help you make decisions you can feel good about. We make complex topics simple and offer practical advice for protecting your home and everyone in it. Our home security reviews promote real industry-wide changes that lead to products that benefit you. That’s why we love what we do.
Rebecca Edwards
Managing Editor, Security Expert
Rebecca is the Managing Editor at SafeWise.com, overseeing editorial production and contributing as a reporter, expert, and spokesperson. With over 25 years in journalism and 11 years specializing in home and community safety, Rebecca’s expertise is featured in outlets like The Washington Post, Reader's Digest, TechCrunch,The Today Show, PBS NewsHour, NPR, and HGTV.
Kit Smith
Contributing Editor
Kit contributes to editorial production for SafeWise, aiming to provide everyone access to the safety resources they need. She holds a journalism degree and eight years of digital and print publishing experience.
Alina Bradford
Editorial Lead, Safety & Security
For more than 20 years Alina has been contributing her tech and safety insights to CNET, CBS, Digital Trends, MTV, Top Ten Reviews, and many others. She specializes in smart home and security technology, working to make gadgets less mystifying one article at a time.
John Carlsen
Sr. Contributing Writer, Security & Smart Home
John is a technology journalist specializing in smart home devices, security cameras, and home security systems. He has over nine years of experience researching, testing, and reviewing the latest tech—he was the Smart Home Editor for Top Ten Reviews and wrote for ASecureLife before joining SafeWise as a Staff Writer in 2020.
Cathy Habas
Contributing Writer, Family Safety & Security
With over a decade of experience as a content writer, Cathy has a knack for untangling complex information. Her natural curiosity and ability to empathize help Cathy offer insightful, friendly advice.
Krystal Rogers-Nelson
Marketing Manager
With 14 years of managing education programs in the nonprofit industry, Krystal has an empathetic heart, a creative eye, and a strategic mind. As a mother of two, Krystal is obsessed with learning about all things safety and cares deeply about sharing the latest products and research to help you protect what you care about most.
Katie McEntire
Multimedia Contributor
Katie McEntire was our team's video lead and a writer. She spent a lot of her time testing the products she featured on our YouTube channel, Facebook, and TikTok.
Mariano Martinelli
Marketing Director
Mariano Martinelli is the Marketing Director for SafeWise. With over 20 years in management, marketing, and finance, Mariano holds a Bachelor’s in Business Administration from Universidad Católica Argentina and an MBA from Universidad del CEMA.
Danny Delgado
Data Analyst
Danny Delgado, a seasoned Data Analyst since 2014 and now with Clearlink Technologies, joined the SafeWise team in 2023. He is at the helm of SafeWise's latest Package Theft and Safest Cities reports, bringing extensive experience in data analytics, market research, and process automation to this role.
Anthony Christensen
Sr. SEO Specialist
Anthony joined the team in 2024, as our Sr. SEO Specialist. He brings more than a decade of experience in digital strategy, search engine optimization, and data-driven insights.
Kasey Tross
Contributing Writer
Kasey is a trained Community Emergency Response Team (CERT) member and a freelance writer with expertise in emergency preparedness and security.
Celeste Tholen
Contributing Writer
Celeste has dedicated her decade-long career to reporting and reviews that help people make well-informed decisions. She once oversaw editorial strategy and production for SafeWise, with a goal to help everyone find the information they need to make their homes and lives safer.
Katherine Torres
Contributing Writer
Katherine has several years of experience developing and executing multichannel marketing campaigns, but actually started her career path in journalism. Though she switched gears, she continues to be driven by the need to deliver information that can be helpful for individuals.
Kaz Weida
Contributing Writer
Kaz is a journalist who covers home security, parenting, and community and child safety. Her work and product testing in the security and safety field spans the past few years.
Safety advisors
SafeWise’s advisory group provides a critical link between our in-house experts and the broader field of community and home safety. These safety, security, and healthcare experts help us bring you first-rate information about how to protect your home and family.
Sally Russell
MN, CMSRN, CNE, Health Expert and Educator
Sally has been a nursing professional for over 35 years. She began her career working in various clinical areas, particularly medical-surgical, and has presented nationally on almost any medical-surgical topic, including a medical-surgical certification review course. She’s taught in diploma, associate, and baccalaureate nursing programs and has served as a baccalaureate nursing program director.
Sally also has over 15 years of working in the continuing education arena, serving as the education director of the American Nephrology Nurses Association and is responsible for all of the education that is planned and implemented by ANNA.
Pete Canavan
IT Security and Personal Safety Expert
As an author, host of the Safety Talk radio show, and personal safety expert, Pete has made it his mission to shore up people’s safety. His extensive experience over the last 20 years as an IT security consultant, self-defense instructor, and public safety professional allows him to provide practical, actionable solutions to threats that exist in both the digital and physical worlds.
In addition to writing a book about self-defense, he's been quoted and written about in major publications including the New York Post, Washington Post, and USA Today.
Ben Stickle
PhD, Criminal Justice and Theft Expert
Dr. Ben Stickle holds a doctor of Philosophy in Justice Administration from the University of Louisville. His research interests include policing and property crime (metal theft, burglary, and package theft) with a theoretical focus on crime prevention, environmental crime, rational choice, and ethnography.
Ben has published in peer-reviewed journals on these and other topics and is the author of Metal Scrappers and Thieves: Scavenging for Survival and Profit. His work has been featured on the New York Times, Good Morning America, Reader's Digest, NBC, and more. In addition to his academic work, Ben has over 20 years of practical experience in law enforcement.
Contact us
Don’t be shy—ask us about home security, smart home devices, or personal safety.
