About Safewise

We put our obsession with home security to use by researching, testing, and reviewing everything that makes your home safer and smarter.

We believe that our homes—mostly the people (and pets) we share it with—are what really matter. Protecting the “where” and “who” in our lives gives us more time to enjoy it all. SafeWise streamlines it for you by putting reviews, videos, and articles in one place.


What we do

We contextualize national crime and safety trends to show how they affect you and your neighborhood. We use this knowledge to examine safety and security products and find out whether they’re worth your time. When we find flaws, gaps in coverage, or a practice that makes us raise our eyebrows, we let brands and consumers know.

Because honesty is good, but industry change is better.

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How we do it

We do more than conduct research—we test home security systems and smart devices in-house to report on the good, the bad, and the ugly. In fact, we’ve boiled down our many hours of testing into a methodology that we follow carefully.

See who's talking about us

We’ve made quite a splash. This is just a sample of the publications that have reached out to us for our expertise.

Featured On

Safewise by the Numbers

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12

Safety and Security Experts

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50+

Years of Combined Experience

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800,000

Monthly Visitors

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1.5 Million

Recommended Products Purchased

Meet the team

Why we love our jobs 

At SafeWise, we help you make decisions you can feel good about. We make complex topics simple and offer practical advice for protecting your home and everyone in it. Our home security reviews promote real industry-wide changes that lead to products that benefit you. That’s why we love what we do.

Security Expert, Safety & Tech Reporter

Rebecca is the lead safety reporter and in-house expert for SafeWise.com. She has been a journalist and blogger for over 25 years, with a focus on home and community safety for the past eight. Rebecca spends dozens of hours every month poring over crime reports and spotting trends. Her safety expertise is sought after by publications, broadcast journalists, non-profit organizations, podcasts, and more.

You can find her expert advice and analysis in places like TechCrunch, The Washington Post, The Chicago Tribune, The Miami Herald, NPR, HGTV, MSN, Reader's Digest, Real Simple, and an ever-growing library of radio and TV clips.

Celeste Tholen

Celeste Tholen

Managing Editor

Celeste has dedicated her decade-long career to reporting and reviews that help people make well-informed decisions. She oversees editorial strategy and production for SafeWise, with a goal to help people find the information they need to make their homes and lives safer.

Prior to SafeWise, she worked as an editor and reporter for KSL and Deseret News. She continues to report on local news as a volunteer with the community paper. For the last six years, she’s led a Girl Scout troop, teaching girls about safety and preparing for whatever life throws their way. 

John Carlsen
Staff Writer, Security & Smart Home

John is a technology journalist specializing in smart home devices, security cameras, and home security systems. He has over eight years of experience researching, testing, and reviewing the latest tech—he was the Smart Home Editor for Top Ten Reviews and wrote for ASecureLife before joining SafeWise as a Staff Writer in 2020.

John holds a Bachelor's degree in Communications, Journalism emphasis from Utah Valley University. In his spare time, he enjoys hiking, photography, cooking, and starting countless DIY projects he has yet to complete.

Katherine McEntire
Staff Writer, Safety & Security

As a renter, pet-owner, and woman living alone, Katie McEntire takes safety seriously. She’s tested devices like pet cameras, home security systems, and GPS trackers in her own home and devices in the name of safety. In addition to testing, writing, and reviewing for SafeWise, she also makes videos for the site’s YouTube channel.

She’s been featured on publications like TechGuySmartBuy, Forbes, Healthy Moms, and Digital Care. Katie has a Bachelor’s degree in Technical Writing from Austin Peay State University in Clarksville, Tennessee. She’s held previous writing positions at Overstock.com and Top Ten Reviews. 

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Alina Bradford

Senior Staff Writer, Safety & Security

Alina has been reviewing the latest tech for more than a decade and has contributed her insights to CNET, CBS, Digital Trends, MTV, Top Ten Reviews, and many others. She specializes in smart home and security technology, working to make gadgets less mystifying one article at a time.

In the early 2000s, Alina worked as a volunteer firefighter, earning her first responder certification. Her activities aren’t nearly as dangerous today. Her hobbies include fixing up her 100-year-old house, doing artsy stuff, and going to the lake with her family. 

Kristina Smith

Kristina Smith

Editor

As an editor, Kristina helps translate industry jargon into actionable advice. She holds a journalism degree and seven years of editing and writing experience. Topics she’s covered include tech (both smart home and SaaS), real estate, and lifestyle news. 

Kristina has been published in print/digital publications—a local newspaper The Universe and the international BYU Magazine. She spends her free time on interior design, travel, and spoiling her cats.

Krystal Rogers-Nelson

Krystal Rogers-Nelson

Content Strategist

With 14 years of managing education programs in the nonprofit industry, Krystal has an empathetic heart, a creative eye, and a strategic mind. As a mother of two, Krystal is obsessed with learning about all things safety and cares deeply about sharing the latest products and research to help you protect what you care about most. Her knowledge and experience translate into publishing useful content that’s easy for all learning styles to navigate and understand.

Katherine Torres

Katherine Torres

Site Manager

Katherine has had several years of experience developing and executing multichannel marketing campaigns, but actually started her career path in journalism. Though she switched gears, she continues to be driven by the need to deliver information that can be helpful for individuals. As an owner of two rescue dogs, she is most interested in technology and products that allow her to keep a close eye on her pets when she’s away.

Kassidi Johnson

Kassidi Johnson

Designer

Kassidi has been a Web Designer for over 5 years, designing dozens of websites in that time. She loves making it easier for people to find what they’re looking for online and creating beautiful interfaces. She graduated with a bachelors of science in Web Design and Interactive Media from The Art Institute.

Alex Frost

Alex Frost

Data Analyst

Alex specializes in finding, organizing, and sifting through data to translate insights into meaningful stories. His interest in data began in college where he graduated with degrees in media informatics and information technology. Alex is always learning and exploring new data-driven communication methods to help people make informed decisions.

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Andréa Harvey

Outreach Strategist

Andréa is passionate about community advocacy. Before joining our team, she studied journalism at the University of Oregon and worked at local newspapers like Salt Lake City Weekly and the Ogden Standard-Examiner. As an Outreach Strategist, she helps SafeWise reach new communities nationwide with data-driven safety campaigns and educational resources.

Andrew Hull

Outreach Strategist

Andrew has four years of mass communication experience under his belt, with even more years of community activism and experience in local government campaigns. Prior to joining the SafeWise team, he studied Political Science at the University of Utah while working as a broadcast journalist at KSL NewsRadio in Salt Lake City.

Through his role as an Outreach Strategist, Andrew delivers safety resources and data to communities across the country.

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Kasey Tross

Contributing Writer

Kasey is a trained Community Emergency Response Team (CERT) member and a freelance writer with expertise in emergency preparedness and security. As the mother of four kids, including two teens, Kasey knows the safety concerns parents face as they raise tech-savvy kids in a connected world, and she loves to research the latest security options for her own family and for SafeWise readers.

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Kaz Wedia

Contributing Writer

Kaz is a journalist who covers home security, parenting, and community and child safety. Her work and product testing in the security and safety field spans the past four years. You can find Kaz in HuffPost, SheKnows, Lifehack, and much more. Her degree in education and her background as a teacher and a parent make her uniquely suited to offer practical advice on creating safe environments for your family.

Safety advisors

SafeWise’s advisory group provides a critical link between our in-house experts and the broader field of community and home safety. These safety, security, and healthcare experts help us bring you first-rate information about how to protect your home and family.

Sally Russell

Sally Russell

MN, CMSRN, CNE, Health Expert and Educator

Sally has been a nursing professional for over 35 years. She began her career working in various clinical areas, particularly medical-surgical, and has presented nationally on almost any medical-surgical topic, including a medical-surgical certification review course. She’s taught in diploma, associate, and baccalaureate nursing programs and has served as a baccalaureate nursing program director. Sally also has over 15 years of working in the continuing education arena, serving as the education director of the American Nephrology Nurses Association and is responsible for all of the education that is planned and implemented by ANNA.

Pete Canavan

Pete Canavan

IT Security and Personal Safety Expert

As an author, host of the Safety Talk radio show, and personal safety expert, Pete has made it his mission to shore up people’s safety. His extensive experience over the last 20 years as an IT security consultant, self-defense instructor, and public safety professional allows him to provide practical, actionable solutions to threats that exist in both the digital and physical worlds.

In addition to writing a book about self-defense, he has been quoted and written about in major publications including the New York Post, Washington Post, and USA Today.

Ben Stickle

Ben Stickle

PhD, Criminal Justice and Theft Expert

Dr. Ben Stickle holds a doctor of Philosophy in Justice Administration from the University of Louisville. His research interests include policing and property crime (metal theft, burglary, and package theft) with a theoretical focus on crime prevention, environmental crime, rational choice, and ethnography.

Ben has published in peer-reviewed journals on these and other topics and is the author of Metal Scrappers and Thieves: Scavenging for Survival and Profit. In addition to his academic work, Ben has over 20 years of practical experience in law enforcement.

Contact us

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