Your family's safety deserves better than a guess.

SafeWise combines hands-on product testing, proprietary safety research, and 15 in-house experts to help families make decisions they can trust — not just click.

Safety & security experts
15+
Hours of research & testing
15K+
Homes & people protected
10M+
Products & services reviewed
285+
OUR MISSION & VISION

We don't just cover safety. We advance it.

Most safety sites tell you what to buy. We research why it matters — combining real-world product testing with national crime data, original surveys, and expert analysis to give you answers you can actually act on.

VISION

Thought leaders in safety & security
Addressing real problems with research and data-based solutions that make people safer, one home at a time.

MISSION

Guide smarter safety decisions
Help families make practical, confident choices based on real-world research — not advertising, not hype.


WHAT MAKES US DIFFERENT

Honest reviews. Original data. Real accountability.

We test home security systems in-house, track national crime trends, and publish methodology behind every ranking we produce. When we find flaws, gaps in coverage, or practices that should change — we say so publicly.

If our work doesn't make you safer or smarter, we haven't done our job.
—SafeWise editorial standard

OUR VALUES

How we work

Authenticity

We root our recommendations on real data, hands-on testing, and real-life perspectives — no sponsored rankings.

Expertise

Our team includes safety researchers, product testers, data analysts, criminologists, and certified health and security professionals.

Advocacy

We believe prevention beats reaction.

We advocate for safety proactively — before something goes wrong.


WHO WE SERVE

Safety looks different at every age — we cover all of it

Whether you're babyproofing, monitoring a teenager's online life, or helping an aging parent stay independent, SafeWise has you covered — because real families deal with all of it at the same time.

Whatever stage you're in, we've got guidance built for it.

Babies & toddlers

Baby monitors, home safety gear, and the essentials for making your space safe before they can walk — or right after.

Parents of school-age kids

Smartwatches, location tracking, internet safety guides, and tools that reduce mental load during the busiest years.

Teens

Social media safety, screen time boundaries, location sharing, and honest conversations about navigating the internet independently.

Homeowners & new movers

Moving triggers security decisions. We help first-time buyers, renters, and relocators find solutions that fit their new space.

Older adults and caregivers

Medical alert systems, fall detection, fitness tracking, and home monitoring — with guidance on navigating the caretaker conversation.

Proactive safety seekers

Not waiting for a break-in to care about security. We serve people who want to understand their risk before something happens.


OUR EXPERTS

The team behind the research

SafeWise's editorial staff includes journalists, certified health professionals, and hands-on product testers who collectively bring 176+ years of combined expertise in safety, security, and smart home technology.

SafeWise Managing Editor Rebecca Edwards
Rebecca Edwards

Managing Editor & Lead Safety Expert

With 30+ years in journalism and 13 years covering safety and security technology, Rebecca leads editorial strategy and authors SafeWise's flagship research reports, including some of the most cited original research on porch piracy in the U.S.

Alina Bradford is a safety expert with over 25 years of experience.
Alina Bradford

Multimedia Lead

A safety and security expert with 25+ years of experience and bylines at CNET, CBS, and Digital Trends. A former volunteer firefighter and First Responder certified, Alina has hands-on tested hundreds of security and safety devices.

SafeWise Sr. Writer Cathy Habas
Cathy Habas

Sr. Writer, Family Safety & Data Reports

Specializing in family safety, home guides, and senior safety, Cathy brings 12+ years of experience, a gerontology certificate, and bylines at SELF.com, SingleCare, and Safety.com.

SafeWise Sr. Contributing Writer John Carlsen
John Carlsen

Sr. Contributing Writer, Security & Smart Home

9+ years researching and reviewing smart home devices, security cameras, and home security systems. Former Smart Home Editor at Top Ten Reviews, now SafeWise's Sr. Contributing Writer for Security & Smart Home.

Emily Breaux

Contributing Writer, Family Safety

Gerontology-certified contributing writer specializing in family and senior safety. Has tested and researched 30+ medical alert systems, with deep expertise in senior safety products and buying guides.

SafeWise Data & Research Lead Analyst Danny Delgado
Danny Delgado

Lead Data & Research Analyst

Leads SafeWise's proprietary research reports, including the annual Safest Cities and Package Theft analyses, drawing on 10+ years in data analytics and market research. His original safety data is cited by journalists, researchers, and policymakers.


IN THE PRESS

Our research reaches millions

Journalists, broadcasters, and researchers turn to SafeWise for authoritative safety data and expert perspective.

2026 Package Theft Report coverage

Broadcast viewers
42.3M
Broadcast segments
1,280
Media placements
848
Report impressions
1.9B

SafeWise has been mentioned in the Washington Post, MSN, Huffpost, USA Today, Yahoo! News, realtor.com, Reader's Digest, Angie's List, CNBC, NPR, RealSimple, and Vice

SAFETY ADVISORS

The people behind the guidance

Safety advice is only useful if it's accurate. Our advisors — spanning criminal justice, personal security, and healthcare — make sure ours is.

Profile picture of Dr. Ben Stickle

Ben Stickle

PhD, Criminal Justice and Theft Expert

The country's leading researcher on package theft — before porch pirates were a headline, Ben was already studying them.

Dr. Ben Stickle is a criminal justice professor, former police officer, and the leading academic expert on package theft and emerging property crimes. Since 2020, he has advised SafeWise on crime data and porch pirate behavior, helping shape some of the most effective consumer guidance available. His research has been featured in the New York Times, Good Morning America, and NBC News, and he collaborated with the USPS Office of the Inspector General on a white paper on package theft.

Profile Picture of Pete Canavan

Pete Canavan

IT Security and Personal Safety Expert

One of the few experts who covers both your Wi-Fi and your front door — Pete thinks about personal safety from every angle.

Pete Canavan is an IT security and personal safety expert with 20+ years of experience as a consultant and self-defense instructor. Host of the Safety Talk radio show, his work bridges digital and physical security in a way few experts can.

He has been quoted and featured in the New York Post, the Washington Post, and USA Today, and is the author of a self-defense book.

Profile picture of Sally Russell

Sally Russell

MN, CMSRN, CNE, Health Expert and Educator

With 35 years of clinical and teaching experience, Sally brings the kind of practical, no-nonsense health expertise you'd want from a trusted nurse — because that's exactly what she is.

Sally Russell is a nursing professional with 35+ years of clinical and academic experience, specializing in medical-surgical topics. She has taught in diploma, associate, and baccalaureate nursing programs and served as education director of the American Nephrology Nurses Association. Her dual expertise in bedside care and continuing education brings a grounded, clinical perspective to SafeWise's health and safety content.

These are our official advisors — but they're not the only experts we call. We also regularly consult specialists, researchers, and practitioners across every topic we cover.


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